How should marketers use AI?Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles.Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an introvert.Plus, you’ll hear the marketing hill she’d die on and how an early education in storytelling set her on the right path.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Meghan:LinkedIn: https://www.linkedin.com/in/meghankeaney/Twitter: https://twitter.com/meghkeaneyFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:11 The Pain Point AI Is Solving03:53 Two Extreme Reactions06:01 Why AI Can’t Replace Great Writers07:07 A Photography Parallel09:30 Solving The Time Drain Of Long Form Content12:30 Meghan’s Favorite Use Case15:38 The Marketing Hill I Would Die On20:13 Marketing As An Introvert24:00 An Early Education In Storytelling