We live in a world where no one wants to be sold to. We have ad blockers. We pay subscription fees to Netflix to avoid commercials.
You can’t buy a victory with advertising anymore.
No, these days, the most human company wins.
That wisdom comes from my latest guest, Mark Schaefer, Chief Operating Officer at B Squared Media and Author of Marketing Rebellion, in which he navigates the breakneck speeds of digital marketing and explains why human-centered companies are the ones who will emerge victorious.
In this episode, we discuss:
- Why advertising dollars are less powerful in modern marketing
- Why human-centered marketing is the path forward
- How personal branding helps make your company more human
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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