17 min listen
383) Uncovering Digital Blind Spots with Website Secret Shopping Studies
383) Uncovering Digital Blind Spots with Website Secret Shopping Studies
ratings:
Length:
29 minutes
Released:
Mar 18, 2024
Format:
Podcast episode
Description
Financial brands often face challenges in digital growth due to a lack of awareness about the problems within their websites. Many don't realize they have issues that hinder their digital performance, while others acknowledge these problems but do not feel the urgency to address them. Additionally, some brands feel stuck and unable to make progress, often due to limitations with their tech stack or internal alignment.Unaddressed, these issues can lead to lost opportunities, frustrated customers, and a decline in digital effectiveness. By engaging in website secret shopping studies, financial brands can gain a deep understanding of digital pain points and stop losing millions in loans and deposits.Join us as we discuss:-Financial brands' conversion and lead issues. (6:40)-Website design and user experience. (12:25)-Digital secret shopping studies for financial brands. (20:09)You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
Mar 18, 2024
Format:
Podcast episode
Titles in the series (100)
9) #ByTheBook: Ask 3 Questions, Generate 10x Digital Growth: What if you could generate 10x more loans and deposits by asking 3 questions? (Caveat: They’re hard questions about fear and uncertainty.) You’d still give it a try, right? Especially in the post-COVID-19 world, insights from Banking on Digital Growth... by Banking on Digital Growth