19 min listen
290) Think Less Like a Bank, More Like a Starbucks: Stopping Deposit Fragmentation
290) Think Less Like a Bank, More Like a Starbucks: Stopping Deposit Fragmentation
ratings:
Length:
32 minutes
Released:
Apr 18, 2023
Format:
Podcast episode
Description
As liquidity concerns hover over several regional financial institutions in early 2023, deposit fragmentation remains one of the greatest threats to banks and credit unions. So how can financial brands fix the leakage?
James White, General Manager of Banking at Total Expert, argues retention is only half the battle. Financial leaders need to start asking where their customers’ money is going and why.
In this insightful episode of our Game Changer series, James gives some practical solutions for gaining and retaining deposits during the current banking crisis.
Join us as we discuss:
- How Starbucks leverages its loyalty program for deposits (4:00)
- Retaining customers through ROI forecasting and education (11:45)
- The deadly fallout from improper customer onboarding (19:54)
Check out these resources we mentioned during the podcast:
- Apps, crypto, and even Starbucks cards: Deposit fragmentation has been on a decade-long mission to bring down banking–and it’s not done yet
- James White
- james.white@totalexpert.com
- Total Expert
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
James White, General Manager of Banking at Total Expert, argues retention is only half the battle. Financial leaders need to start asking where their customers’ money is going and why.
In this insightful episode of our Game Changer series, James gives some practical solutions for gaining and retaining deposits during the current banking crisis.
Join us as we discuss:
- How Starbucks leverages its loyalty program for deposits (4:00)
- Retaining customers through ROI forecasting and education (11:45)
- The deadly fallout from improper customer onboarding (19:54)
Check out these resources we mentioned during the podcast:
- Apps, crypto, and even Starbucks cards: Deposit fragmentation has been on a decade-long mission to bring down banking–and it’s not done yet
- James White
- james.white@totalexpert.com
- Total Expert
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Apr 18, 2023
Format:
Podcast episode
Titles in the series (100)
1) #InsideDigitalGrowth: Digital Growth: What it is & Why it Matters More Than Ever: Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. I’m James Robert Lay (https://www.linkedin.com/in/jrwlay/), CEO of D... by Banking on Digital Growth