28 min listen
S1 E7 | Digital Advertising in the Finance World
S1 E7 | Digital Advertising in the Finance World
ratings:
Length:
53 minutes
Released:
Jun 24, 2020
Format:
Podcast episode
Description
In this episode, https://www.linkedin.com/in/rob-assimakopoulos-305481/ (Rob Assimakopoulos) of CIBC and Share Ryan from https://www.stackadapt.com/ (StackAdapt) discuss digital transformation in the financial services and banking industry, and how it has been greatly accelerated in the past few months due to the coronavirus outbreak.
As we practice social distancing and attempt to carry out business in a contactless manner, going digital has become a necessity. So, what are some of the biggest challenges that banks and financial institutions face as they attempt to increase digitalization?
Listen in while Rob and Share dig into companies, messaging and how several of them tend not to have a pulse on their market and have little idea about what their target audience truly wants. It’s about testing messaging and using hard data to gauge the success of your marketing campaigns.
So, how can you pivot and come up with messaging that aligns with the new thought process brought about by COVID 19?
The topic and this episode are highly relevant for any brand in any industry - today and long into the future.
Key Takeaways from this Show
How to alter your messaging in the wake of the pandemic
How to accurately gauge the effectiveness of your marketing campaigns
How to cultivate unwavering brand loyalty and a strong customer base
And so much more…
Resources
https://www.stackadapt.com/ (Stackadapt)
https://www.cibc.com/ (CIBC)
©StackAdapt Inc.2022
As we practice social distancing and attempt to carry out business in a contactless manner, going digital has become a necessity. So, what are some of the biggest challenges that banks and financial institutions face as they attempt to increase digitalization?
Listen in while Rob and Share dig into companies, messaging and how several of them tend not to have a pulse on their market and have little idea about what their target audience truly wants. It’s about testing messaging and using hard data to gauge the success of your marketing campaigns.
So, how can you pivot and come up with messaging that aligns with the new thought process brought about by COVID 19?
The topic and this episode are highly relevant for any brand in any industry - today and long into the future.
Key Takeaways from this Show
How to alter your messaging in the wake of the pandemic
How to accurately gauge the effectiveness of your marketing campaigns
How to cultivate unwavering brand loyalty and a strong customer base
And so much more…
Resources
https://www.stackadapt.com/ (Stackadapt)
https://www.cibc.com/ (CIBC)
©StackAdapt Inc.2022
Released:
Jun 24, 2020
Format:
Podcast episode
Titles in the series (61)
S1 E11 | Why Agile Ad Agencies are the Need of the Hour: Ashley Shuey, Allen & Gerritsen by How Agencies Thrive