In this episode, https://www.linkedin.com/in/brandonhlangevin (Brandon Langevin) and https://www.linkedin.com/in/amika-evans-2794a419 (Amika Evans) of Stackadapt, talk with https://www.linkedin.com/in/lannycardow/ (Lanny Cardow) of NATIONAL Public Relations about the important distinctions between brand communications and crisis communications and how agencies do, and should, approach these as different niches.  
In the wake of the coronavirus pandemic, are companies altering their messaging and changing the way they function? While it is true that some businesses have come to a complete standstill, there are some businesses that are operating and need to communicate and advertise.   
Listen in while Brandon, Amika and Lanny talk about the difference between brand communication and brand advocacy, and touch upon the role of the consultant in these trying times. 


How can agencies step into their client’s shoes, cultivate empathy and subsequently pivot a brand’s messaging?  


The topic and this episode are highly relevant in today’s climate and beyond!


Key Takeaways from this Show



How have brands shifted their messaging in the wake of the coronavirus pandemic 



How StackAdapt is going all out to help their clients right now 



How programmatic advertising can help facilitate effective crisis communication 



And so much more….


Resources 


https://www.stackadapt.com/ (StackAdapt) 


https://www.national.ca/en/our-firm/leadership/ (National Public Relations) 


©StackAdapt Inc.2022