S3 E7 | Footfall Attribution: From Digital Ads to In-Store Traffic

FromHow Agencies Thrive

Start listening View podcast show

S3 E7 | Footfall Attribution: From Digital Ads to In-Store Traffic

FromHow Agencies Thrive

ratings:

Length:

22 minutes

Released:

Nov 9, 2022

Format:

Podcast episode

Description

Ever wondered how digital efforts can lead to in-store conversions? In this episode, host Matt Evered discusses how digital efforts can drive traffic to a brick-and-mortar location and what footfall attribution is all about with experts from North Strategic and StackAdapt.

Released:

Nov 9, 2022

Format:

Podcast episode

Titles in the series (61)

How Agencies Thrive is dedicated to helping forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape. Learn more at www.stackadapt.com.

Skip carousel

S1 E5 | Harnessing Changing Consumer Habits to Reshape the Future: John Shaughnessy, LiveRamp by How Agencies Thrive
61 min listen
S1 E4 | Current Trends in B2B Digital Marketing: Nick Rennard and Andrew Seidman, Digital Reach Agency by How Agencies Thrive
56 min listen
S1 E1| Digital Advertising Today: StackAdapt Roundtable by How Agencies Thrive
50 min listen
S1 E12 | Building Agency 2.0: Alex Panousis, Carat by How Agencies Thrive
39 min listen
S1 E11 | Why Agile Ad Agencies are the Need of the Hour: Ashley Shuey, Allen & Gerritsen by How Agencies Thrive
28 min listen
S1 E3 | Why Advertisers Are Gravitating From Linear TV to Connected TV: Jeremy Smith, Telaria by How Agencies Thrive
52 min listen
S1 E0 | Welcome To How Agencies Thrive by How Agencies Thrive
13 min listen
S2 E4 | How to Plan Your 2021 Holiday Marketing Campaigns by How Agencies Thrive
42 min listen
S1 E2 | Managing the Challenges of Political Advertising: Jeff King and Nicholas Giustino, Arena by How Agencies Thrive
46 min listen
S2 E0 | Season 2 Overview by How Agencies Thrive
4 min listen
S2 E3 | Strategies to Succeed in B2B Digital Marketing by How Agencies Thrive
37 min listen
S1 E13 | Holiday Special: Tactical Strategies to Maximize this Year’s Shopping Season: StackAdapt by How Agencies Thrive
52 min listen
S1 E7 | Digital Advertising in the Finance World by How Agencies Thrive
53 min listen
S1 E6 | Go-to-Strategies for Crisis Communications: Lanny Cardow, NATIONAL Public Relations by How Agencies Thrive
37 min listen
S2 E7 | How to Cultivate Thriving Cannabis Marketing Campaigns by How Agencies Thrive
32 min listen
S2 E1 | Navigating the New Normal in 2021 by How Agencies Thrive
40 min listen
S2 E5 | The Greatest Assets for Financial Services Marketing by How Agencies Thrive
29 min listen
S1 E8 | All Things Measurement and Attribution by How Agencies Thrive
40 min listen
S2 E8 | Driving The First Click With Creatives by How Agencies Thrive
49 min listen
S1 E10 | How Schools and Colleges are Pivoting for Today and Tomorrow: John Miller, Vermont Law School by How Agencies Thrive
41 min listen
S3 E1 | Winning E-commerce with Programmatic by How Agencies Thrive
22 min listen
S2 E2 | The Future of Travel and Tourism Marketing by How Agencies Thrive
48 min listen
S3 E4 | Global Spend Trend Watch by How Agencies Thrive
27 min listen
S2 E6 | The Right Prescription for Healthcare Marketing by How Agencies Thrive
42 min listen
S2 E11 | Certified Strategies for Higher Education Marketing by How Agencies Thrive
54 min listen
S3 E2 | It’s All Fun In-Game by How Agencies Thrive
20 min listen
S1 E9 | Creative Strategies to Protect and Revive the Travel Industry Post-COVID: Mikey Sadowski, Intrepid Travel by How Agencies Thrive
53 min listen
S2 Bonus Episode 03 | Trends in Programmatic Advertising by How Agencies Thrive
12 min listen
S2 E9 | Driving Performance With Contextual Advertising by How Agencies Thrive
45 min listen
S2 E12 | The Power of Programmatic for Political Ads by How Agencies Thrive
38 min listen

More Episodes from How Agencies Thrive

Skip carousel

S4 E12 | Integrated Digital Marketing Strategies by How Agencies Thrive
22 min listen
S4 E11 | Strategies for Travel Marketing by How Agencies Thrive
34 min listen
S4 E10 | Political Advertising: Trends & Strategies by How Agencies Thrive
42 min listen
S4 E9 | Must-Know Digital Advertising Trends for 2024 by How Agencies Thrive
37 min listen
S4 E8 | Quick Strategies for Holiday Advertising Success by How Agencies Thrive
29 min listen
S4 E7 I B2B SaaS Marketing: How to Navigate Unique Challenges by How Agencies Thrive
41 min listen
S4 E6 | Cart to Conversion: How to Harness E-commerce Trends by How Agencies Thrive
24 min listen
S4 E5 | Global Trends in Advertising Spend by How Agencies Thrive
23 min listen
S4 E4 | Audience Segmentation Strategies With HubSpot by How Agencies Thrive
23 min listen
S4 E3 | AI and The Power of Programmatic by How Agencies Thrive
30 min listen
S4 E2 | Lights, Camera, Digital: The Art of Entertainment Marketing by How Agencies Thrive
35 min listen
S4 E1 I Marketing Funnels Demystified: Strategies for Success by How Agencies Thrive
25 min listen
S3 Bonus Episode 6 | Decoding Marketing Attribution: Data Driven Success by How Agencies Thrive
36 min listen
S3 B5 | Strategies for Success in Marketing Financial Services by How Agencies Thrive
37 min listen
S3B4 I Top Strategies for Healthcare Marketing by How Agencies Thrive
30 min listen
S3 Bonus Episode 3 I Must-Know Trends and Strategies in B2B Marketing by How Agencies Thrive
24 min listen
S3 Bonus Episode 2: The Power of Personalized Targeting by How Agencies Thrive
19 min listen
S3 Bonus Episode 1 | Programmatic and the PR Landscape by How Agencies Thrive
24 min listen
S3 E12 | Programmatic Pulse: Unpacking the Latest Digital Advertising Trends by How Agencies Thrive
31 min listen
S3 E11 | Beyond Billboards: Digital Out of Home Explained by How Agencies Thrive
23 min listen
S3 E10 | All About Audio Ads by How Agencies Thrive
27 min listen
S3 E9 | Weather Targeting by How Agencies Thrive
20 min listen
S3 E8 | 3 Things All Successful Marketers Know by How Agencies Thrive
24 min listen
S3 E6 | B2B Marketing With DigitalOcean by How Agencies Thrive
30 min listen
S3 E5 | Creatives That Actually Convert by How Agencies Thrive
18 min listen
S3 E4 | Global Spend Trend Watch by How Agencies Thrive
27 min listen
S3 E3 | Behind the Scenes With Political Advertising by How Agencies Thrive
34 min listen
S3 E2 | It’s All Fun In-Game by How Agencies Thrive
20 min listen
S3 E1 | Winning E-commerce with Programmatic by How Agencies Thrive
22 min listen
S2 Bonus Episode 04 | How to Avoid Ad Fatigue by How Agencies Thrive
15 min listen

Related podcast episodes

Skip carousel

CTO View: From Cloud to Metaverse: #metaverse #omniverse #cto #cloudcomputing #datacenter #nvidia What is the metaverse and what does it mean for you? Michael Kagan, Chief Technology Officer at NVIDIA, explains the metaverse (or omniverse, as NVIDIA calls it) and links concepts... by CXOTalk
40 min listen
Serverless Geospatial: Episode #48 - Serverless Geospatial - Serverless architectures provide an instantly scaleable application environment so that IT infrastructure may dynamically scale up and down to meet the demand of both machine and human users. In this interview with T... by The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography
34 min listen
S3 E4 | Global Spend Trend Watch by How Agencies Thrive
27 min listen
Escaping Analysis Paralysis For Your Data Platform With Data Virtualization - Episode 107: An interview about data virtualization and data engineering automation with AtScale and the value of abstractions for your data platform architecture by Data Engineering Podcast
56 min listen
Technado, Ep. 194: TenisiTech’s Sarah Tenisi by Technado
59 min listen
S3 E1 | Winning E-commerce with Programmatic by How Agencies Thrive
22 min listen
geospatial consulting - as a business and a career: If 80% of all data has a spatial component why do we need to approach mature and emerging markets differently? With everyone racing to democratize location technology why is GIS still a valuable skill? What are consultancies looking for when they h... by The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography
47 min listen
Algorand Talk Episode 7: Vesta Equity by KryptoNurd
22 min listen
Establish A Single Source Of Truth For Your Data Consumers With A Semantic Layer: Maintaining a single source of truth for your data is the biggest challenge in data engineering. Different roles and tasks in the business need their own ways to access and analyze the data in the organization. In order to enable this use case, while maintaining a single point of access, the semantic layer has evolved as a technological solution to the problem. In this episode Artyom Keydunov, creator of Cube, discusses the evolution and applications of the semantic layer as a component of your data platform, and how Cube provides speed and cost optimization for your data consumers. by Data Engineering Podcast
56 min listen
EP 150 - How are robotics shaping the supply chain of tomorrow: This week we interviewed , Senior Director of the Robotics Center of Excellence for . Dematic is an intra-logistics innovator that designs, builds and supports intelligent automated solutions for manufacturing, warehouse and distribution... by Industrial IoT Spotlight
37 min listen
What Happens When The Abstractions Leak On Your Data: All of the advancements in our technology is based around the principles of abstraction. These are valuable until they break down, which is an inevitable occurrence. In this episode the host Tobias Macey shares his reflections on recent experiences where the abstractions leaked and some observances on how to deal with that situation in a data platform architecture. by Data Engineering Podcast
27 min listen
Strategies For A Successful Data Platform Migration: All software systems are in a constant state of evolution. This makes it impossible to select a truly future-proof technology stack for your data platform, making an eventual migration inevitable. In this episode Gleb Mezhanskiy and Rob Goretsky share their experiences leading various data platform migrations, and the hard-won lessons that they learned so that you don't have to. by Data Engineering Podcast
70 min listen
Building ETL Pipelines With Generative AI: Artificial intelligence applications require substantial high quality data, which is provided through ETL pipelines. Now that AI has reached the level of sophistication seen in the various generative models it is being used to build new ETL workflows. In this episode Jay Mishra shares his experiences and insights building ETL pipelines with the help of generative AI. by Data Engineering Podcast
52 min listen
An Overview Of The Sate Of Data Orchestration In An Increasingly Complex Data Ecosystem: Data systems are inherently complex and often require integration of multiple technologies. Orchestrators are centralized utilities that control the execution and sequencing of interdependent operations. This offers a single location for managing visibility and error handling so that data platform engineers can manage complexity. In this episode Nick Schrock, creator of Dagster, shares his perspective on the state of data orchestration technology and its application to help inform its implementation in your environment. by Data Engineering Podcast
61 min listen
Importance of a Data Strategy – Scott Taylor is The Data Whisperer by The Procurement Software Podcast
33 min listen
Reconciling The Data In Your Databases With Datafold: A significant portion of data workflows involve storing and processing information in database engines. Validating that the information is stored and processed correctly can be complex and time-consuming, especially when the source and destination speak different dialects of SQL. In this episode Gleb Mezhanskiy, founder and CEO of Datafold, discusses the different error conditions and solutions that you need to know about to ensure the accuracy of your data. by Data Engineering Podcast
58 min listen
Reducing The Barrier To Entry For Building Stream Processing Applications With Decodable: Building streaming applications has gotten substantially easier over the past several years. Despite this, it is still operationally challenging to deploy and maintain your own stream processing infrastructure. Decodable was built with a mission of eliminating all of the painful aspects of developing and deploying stream processing systems for engineering teams. In this episode Eric Sammer discusses why more companies are including real-time capabilities in their products and the ways that Decodable makes it faster and easier. by Data Engineering Podcast
68 min listen
S22:E3 - Demonstrating curiosity kindly with Matt Newkirk (Matt Newkirk): Improving collaboration through communication. by CodeNewbie
43 min listen
SD-WAN, SASE and the new Virtual Edge by The Cloudcast
39 min listen
Building A Data Mesh Platform At PayPal: There has been a lot of discussion about the practical application of data mesh and how to implement it in an organization. Jean-Georges Perrin was tasked with designing a new data platform implementation at PayPal and wound up building a data mesh. In this episode he shares that journey and the combination of technical and organizational challenges that he encountered in the process. by Data Engineering Podcast
47 min listen
121 - Marcus A. Bergagård Principal: Automotive Series - Infosys, How much of a Car is a Computer? by Heads Talk
30 min listen
Designing Data Platforms For Fintech Companies: Working with financial data requires a high degree of rigor due to the numerous regulations and the risks involved in security breaches. In this episode Andrey Korchack, CTO of fintech startup Monite, discusses the complexities of designing and implementing a data platform in that sector. by Data Engineering Podcast
48 min listen
1081: The Tech Behind The Internet of Things (IoT): IoT expert Ed Kuzemchak explores the challenges and pitfalls of designing intelligence into objects. by The Tech Talks Daily Podcast
22 min listen
Sandeep Nailwal: Matic – A Scalable Layer-2 Dapp Platform for Ethereum: Sandeep Nailwal, COO & Co-founder of Matic, joins us to chat about how Matic works and the problems it's solving, and we also get a fascinating look into the crypto and startup community in India. by Epicenter - Learn about Crypto, Blockchain, Ethereum, Bitcoin and Distributed Technologies
85 min listen
2483: How Zinier is Bridging the Field Service Gap: AI, Automation, and Frontline Empowerment: In today's episode of Tech Talks Daily, Neil delves into the vital world of field service automation with Prateek Chakravarty, CEO of Zinier, a frontrunner in leveraging AI and machine learning to revolutionize field installation and maintenance... by The Tech Talks Daily Podcast
31 min listen
Faster Than A Speeding Bullet? Probably! With Li Kang And Kevin Mergruen: How fast is fast enough? Every hour, every minute, every second? Data has to move fast. Especially with the technology today, you have to be up to date on everything. The market is changing rapidly, so you need to get your analytics in real-time. Once... by DM Radio
46 min listen
Payments Infrastructure, innovation and its impacts: In this episode Liz Beggs, Chief Operating Officer at Payments Consulting Network and Merchant Advisory, explores how payment infrastructure goes in cycles, shifting from merchant owned to an acquirer owned infrastructure. With guest and CEO... by Payments Beats
23 min listen
#112 - How To Leverage All The Data You‘re Collecting To Build Customer-Centric Supply Chains with Gib Bassett: Everyone talks about re-designing supply chains for customer-centricity. In this episode, we're joined by Gib Bassett, Solutions Marketing Director of Alteryx, to define what a customer-centric supply chain looks like, what the biggest challenges of ... by Transform Talks: The Supply Chain Transformation Podcast
22 min listen
An Exploration Of Tobias' Experience In Building A Data Lakehouse From Scratch: Five years of hosting the Data Engineering Podcast has provided Tobias Macey with a wealth of insight into the work of building and operating data systems at a variety of scales and for myriad purposes. In order to condense that acquired knowledge into a format that is useful to everyone Scott Hirleman turns the tables in this episode and asks Tobias about the tactical and strategic aspects of his experiences applying those lessons to the work of building a data platform from scratch. by Data Engineering Podcast
72 min listen
#95 Dave Wagstaff - CTO at Bsquare: Today we are talking to Dave Wagstaff, the CTO at… by Joel Beasley | Modern CTO
59 min listen

Discover this podcast and so much more

S3 E7 | Footfall Attribution: From Digital Ads to In-Store Traffic

S3 E7 | Footfall Attribution: From Digital Ads to In-Store Traffic

Description

Titles in the series (61)

More Episodes from How Agencies Thrive

Related podcast episodes