In this episode, Alex MacArthur from StackAdapt is joined by Nick Rennard and Andrew Seidman from Digital Reach Agency to discuss the latest trends in B2B digital marketing, reveal some of the biggest opportunities, and share how to avoid some common mistakes organizations make. 
The impact of the ongoing outbreak has drastically impacted brick and mortar businesses, however contrary to popular perception, SaaS and technology companies are feeling the impact as well.
Listen in as Nick and Andrew discuss the pros and cons of work-from-home and also speculate how this shift in work styles will impact B2B campaigns in the foreseeable future.


With competition at an all-time low, ad costs have plummeted and engagement has seen a sharp rise. Can we expect this trend to continue? And, for how long?


B2B marketers need to adopt a holistic marketing strategy, with a top-down account-based model. It’s a new approach that could turn your campaigns on their head.


This is a must for B2B marketers!


Key Takeaways from this Show



How has the ongoing virus outbreak has impacted SAAS and technology companies



Insights into implementing a successful holistic marketing strategy



Account-Based Marketing vs. Lead-Based Marketing



Lead generation forms as an alternative to landing pages



And so much more…. 


Resources:


https://www.stackadapt.com/ (Stackadapt)


https://www.digitalreachagency.com/ (Digital Reach Agency)


©StackAdapt Inc.2022