On last night's episode of Demand Gen Live, Chris and Megan covered the following topics: 

Lead gen vs. Demand gen: how metrics and timing define your strategy
Brand recognition
Being realistic in regards to results
Determining what makes most sense for your business to prioritize TODAY, not 10 years ago
The curve of the adoption of innovation
Insourcing vs. Outsourcing
The importance of owning your CRM, your data, your tech stack, and your ad accounts internally
Differences between LinkedIn personal & company page on LI strategies
Why companies can’t, or don’t, innovate internally
How marketing strategy misinformation can be often traced back to MarTech vendors
Paying for attention vs. commanding attention
When is it appropriate to recycle ad content

Register for our recurring live series with Dave Gerhardt here: https://us02web.zoom.us/meeting/register/tZMucOuqqT0qHNH0y3ivTKPIUAHUUQgWwQmh