71 min listen
RV145 - Optimizing CRM Data Architecture | Chris Walker Weekly episode 4
RV145 - Optimizing CRM Data Architecture | Chris Walker Weekly episode 4
ratings:
Length:
51 minutes
Released:
Feb 18, 2024
Format:
Podcast episode
Description
In this week’s event, Chris revisits his conversation with Crissy and Charlie Saunders, conveying the critical role of precise CRM framework in heightening a company's analytics and decision-making capabilities.
In our pursuit of clarity and actionability in pipeline modeling, we explore the common struggles marketing leaders face when manually interpreting data through spreadsheets, and propose a transformative solution — a custom CRM object. Building upon the core concept of intelligently structuring data, Chris emphasizes the distinction between pipeline modeling/diagnostics and multitouch attribution, offering insights into the impactful ways refined data management can drive go-to-market growth.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
In our pursuit of clarity and actionability in pipeline modeling, we explore the common struggles marketing leaders face when manually interpreting data through spreadsheets, and propose a transformative solution — a custom CRM object. Building upon the core concept of intelligently structuring data, Chris emphasizes the distinction between pipeline modeling/diagnostics and multitouch attribution, offering insights into the impactful ways refined data management can drive go-to-market growth.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Feb 18, 2024
Format:
Podcast episode
Titles in the series (100)
6 - Marketing Automation Do's and Don'ts | Demand Gen Live S1 x06 by B2B Revenue Vitals