64 min listen
RV155 - Signal Based Selling | Go To Market Live episode 8
RV155 - Signal Based Selling | Go To Market Live episode 8
ratings:
Length:
64 minutes
Released:
Mar 17, 2024
Format:
Podcast episode
Description
In this week’s event, Chris and Sidney dive into the advancing horizon of B2B go-to-market strategies, highlighting the shift towards a more integrated and data-driven approach. They share invaluable advice on how organizations can effectively align their sales and marketing departments, prioritize account-based management, and most importantly, harness the power of signal-based selling.
The conversation pivots around the need for businesses to transition from a linear lead-based progression to a more dynamic signal-based model. Chris emphasizes the significance of tracking and analyzing buyer intent signals within CRM systems as a key driver for engagement and sales efficacy. The pair also discuss upcoming events and feature guest appearances by industry experts who are set to share their specialized knowledge on various aspects of marketing and sales operations.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
The conversation pivots around the need for businesses to transition from a linear lead-based progression to a more dynamic signal-based model. Chris emphasizes the significance of tracking and analyzing buyer intent signals within CRM systems as a key driver for engagement and sales efficacy. The pair also discuss upcoming events and feature guest appearances by industry experts who are set to share their specialized knowledge on various aspects of marketing and sales operations.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Mar 17, 2024
Format:
Podcast episode
Titles in the series (100)
7 - Paid Social vs. SEO | Demand Gen Live S1 x07 by B2B Revenue Vitals