64 min listen
RV147 - The Role of Data in Product-Led Growth | Chris Walker Weekly episode 5
RV147 - The Role of Data in Product-Led Growth | Chris Walker Weekly episode 5
ratings:
Length:
49 minutes
Released:
Feb 23, 2024
Format:
Podcast episode
Description
In this week’s event, Chris dives into the rapidly evolving landscape of Product-Led Growth (PLG) and how it intersects with traditional sales-led approaches. Chris Walker, a seasoned expert in the space, delves into the latest trends and firsthand observations that challenge the predefined notions of PLG's necessity in today's economic climate.
Product-Led Growth, once revered as the indisputable pathway for software companies, faces scrutiny as Walker shares real-world instances where pulling back from PLG motions proved advantageous. He articulates the results of meticulous analyses, indicating that a hybrid PLG and sales-led model may divert valuable leads, prolong sales cycles, and inflate customer acquisition costs. With a blend of passion and precision, Walker lays out the data-backed rationale for companies to reassess their go-to-market strategies, emphasizing the urgency of meeting forthcoming revenue targets.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Product-Led Growth, once revered as the indisputable pathway for software companies, faces scrutiny as Walker shares real-world instances where pulling back from PLG motions proved advantageous. He articulates the results of meticulous analyses, indicating that a hybrid PLG and sales-led model may divert valuable leads, prolong sales cycles, and inflate customer acquisition costs. With a blend of passion and precision, Walker lays out the data-backed rationale for companies to reassess their go-to-market strategies, emphasizing the urgency of meeting forthcoming revenue targets.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Feb 23, 2024
Format:
Podcast episode
Titles in the series (100)
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