53 min listen
RV 123 - Challenging the SDR Model and Rethinking Paid Social Strategy
RV 123 - Challenging the SDR Model and Rethinking Paid Social Strategy
ratings:
Length:
26 minutes
Released:
Nov 17, 2023
Format:
Podcast episode
Description
Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations.
First, he highlights the growing skepticism around the SDR predictable revenue model and the need for companies to reevaluate their outbound sales strategies. Chris also emphasizes the importance of rethinking the paid social strategy, shifting from lead generation campaigns to guaranteed distribution of content to target accounts. He explains how companies can blend website content and dark social content to create a more effective content strategy. Additionally, Chris addresses questions related to forecasting and planning, including how to factor in open pipeline and how to forecast for a brand new product.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
First, he highlights the growing skepticism around the SDR predictable revenue model and the need for companies to reevaluate their outbound sales strategies. Chris also emphasizes the importance of rethinking the paid social strategy, shifting from lead generation campaigns to guaranteed distribution of content to target accounts. He explains how companies can blend website content and dark social content to create a more effective content strategy. Additionally, Chris addresses questions related to forecasting and planning, including how to factor in open pipeline and how to forecast for a brand new product.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Nov 17, 2023
Format:
Podcast episode
Titles in the series (100)
10 - Adopting a Buyer-Centric Mentality | Winning Wednesdays with Katrina Fuhrman by B2B Revenue Vitals