This episode of the MediaBooks Podcast delves into various marketing strategies and budget considerations for your accounting firm, emphasizing the importance of choosing the right marketing channels and tools based on your budget and goals. Kristen discusses options ranging from DIY to premium for creating video content, managing websites, SEO, content creation, and advertising. Key insights include the CEO of Instagram's comments on content visibility, leveraging AI for written content, the cost implications of choosing between Squarespace, WordPress, and Wix for web development, strategies for effective SEO, and the significance of video content in current marketing trends. Additionally, considerations for graphic design, podcasting, and email campaign tools are explored, alongside the potential role and budget for advertising in achieving business growth.

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Headline Link: https://www.threads.net/@mosseri/post/C5RF91huL-E?utm_source=substack&utm_medium=email

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Timestamps:

00:00 Introduction to Marketing Costs and Options
01:14 Welcome to the Media Books Podcast
01:43 The Complexities of Marketing Budgets
02:30 Insights from Instagram's CEO on Content Visibility
05:31 Curating Your Social Media Presence
08:14 Navigating Website Options for Your Business
13:56 Exploring SEO Tools and Expertise
16:06 Breaking Down Content Creation Strategies
18:07 Navigating Copywriting Costs and Strategies
18:51 Building a Relationship with Your Copywriter
19:43 Graphic Design Choices: Canva vs. Professional Designers
22:47 Optimizing Video Content for Marketing
25:12 Exploring Miscellaneous Content Creation: Email and Podcasting
27:36 Deciding on Advertising Strategies and Budgets
29:15 Crafting Your Marketing Budget: DIY to Full-Scale Strategies