Join Dots Oyebolu as he welcomes Sara Taher, SEO Manager, for a conversation on the intersection of SEO and e-commerce, leveraging automation in content creation and the vital role of quality in driving immediate product revenue. Sara shares her journey from launching an online magazine to becoming a renowned SEO specialist, her transition across countries and industries, and how she navigates the complex world of e-commerce SEO.Key Takeaways:(03:09) Effective e-commerce SEO strategies that drive immediate product revenue, and the critical importance of long-tail keywords.(07:14) The value of knowing your limits in marketing and entrepreneurship, plus the benefits of collaboration across different business units.(11:32) Entity SEO and how it represents a fundamental shift in SEO by understanding and structuring content around entities.(14:52) The impact of e-commerce platforms on UX and SEO, and whether investment in premium features like Shopify Plus is essential for a brand's digital maturity.(23:28) Sara shares her personal and impactful marketing KPI: execution speed in project management within the SEO context.(29:40) Sara's best marketing KPI is execution, emphasizing the speed of implementing and closing the loop on SEO strategies.(32:24) The necessity for e-commerce brands to support their SEO strategies with content media platforms, like blogs, for sustained success.(39:54) SEO automation's role and potential pitfalls, with a focus on the importance of quality over quantity in automated content creation.Resourced mentioned:Sara Taher -https://www.linkedin.com/in/sara-seo-specialist/?originalSubdomain=caInsightful Links:https://play-media.org/seo-for-e-commerce/https://developers.google.com/search/docs/specialty/ecommercehttps://www.bigcommerce.com/articles/ecommerce/ecommerce-seo/https://www.searchenginejournal.com/ecommerce-product-page-seo-dos-donts/386068/#closeThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing