Join Dots Oyebolu as he welcomes David Bain, Founder of Casting Cred and author of "Marketing Now," to the Marketing Leadership Podcast. On this episode, they delve into the pump and funnel performance marketing model for B2B brands and offer a wealth of insights for marketers looking to refine their strategies.Key Takeaways:(01:50) David’s journey into content marketing and the founding of Casting Cred.(03:39) Insight into transforming podcasts into books for B2B brands.(07:27) The evolution of digital marketing tactics and the importance of a tailored marketing model.(11:33) Introduction of the pump and funnel model, and its relevance to B2B marketing.(16:37) How hub content serves as a demand generation tool outside the traditional funnel.(22:10) The role of account-based marketing within the pump and funnel strategy.(27:41) Long-form content producers have time to ensure quality, but AI tools offer efficient ways to repurpose and share content across platforms.(37:04) Balancing SEO and EAT (Expertise, Authoritativeness, Trustworthiness) in content strategy.Resources Mentioned:David Bain -https://www.linkedin.com/in/davidbain/?originalSubdomain=ukCasting Cred | LinkedIn -https://www.linkedin.com/company/castingcred/Casting Cred | Website -https://castingcred.com/Insightful Links:https://www.linkedin.com/learning/b2b-foundations-content-marketing/why-you-need-to-bend-the-traditional-marketing-funnel https://blog.hubspot.com/marketing/content-for-every-funnel-stage https://moz.com/beginners-guide-to-content-marketing/marketing-funnel https://publer.io/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing