Join Dots Oyebolu as he welcomes Michelle Khouri, CEO and Founder of FRQNCY Media and Recordical, to dive into audio marketing and its impact on brand lift. Michelle brings her extensive experience in sound and marketing to explore how brands can leverage audio for deeper engagement.Key Takeaways:(01:25) Michelle's journey from a sound enthusiast to leading a podcast production company for major brands.(02:55) The inception of Recordical as a unique membership platform for audio creators.(04:20) The significance of authenticity in audio content and its intimate connection with the audience.(09:26) The shift towards incorporating video in podcasting and its acceptance as a norm.(15:32) The importance of content over technical SEO in podcast discoverability and engagement.(18:58) The value of niche targeting in podcasting for creating meaningful and engaged listener bases.(25:24) The compelling ROI of podcasting when executed strategically by brands.(42:32) The essential role of professional production in achieving podcast success for brands.Resources Mentioned:Michelle Khouri -https://www.linkedin.com/in/michellekhouri/FRQNCY Media | LinkedIn -https://www.linkedin.com/company/frqncymedia/FRQNCY Media | Website -https://frqncy.media/Recordical | LinkedIn -https://www.linkedin.com/company/recordical/Recordical | Website -https://recordical.com/Insightful Links:https://www.servers.com/news/whitepapers/rise-of-audio-advertisinghttps://brandequity.economictimes.indiatimes.com/news/marketing/5-opportunities-that-brands-are-missing-on-audio/76741860https://www.eskimi.com/blog/programmatic-audio-advertisinghttps://www.thedrum.com/insight/2023/08/02/audio-booming-how-can-brands-add-it-the-mix  Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds