On this episode, Dots Oyebolu sits down with Neal Schaffer, Fractional CMO at NealSchaffer.com. Together they dive into the world of fractional CMOs and how they're shaping the future of modern business.Neal shares his wealth of experience, highlighting how companies can effectively utilize a fractional CMO and navigate their relationships with agencies for optimal growth.Key Takeaways:[09:47] A business's most significant untapped resource for content creation is its employees, who should be empowered to contribute.[16:41] While navigating evolving marketing technologies, marketers must prioritize their core objectives and ensure tools, such as AI, align with company goals.[21:12] Fractional CMOs bring significant expertise from working with various industries and can be advantageous for companies not wanting a full-time commitment.[34:12] The role of a fractional CMO: bridging gaps and owning strategy.[38:14] The risk when agencies lead strategic decisions, and how a fractional CMO can bring alignment.[39:17] The need to prioritize collaboration over individual egos.Resources Mentioned:Neal Schaffer -https://www.linkedin.com/in/nealschaffer/NealSchaffer.com | LinkedIn -https://www.linkedin.com/company/nealschaffer/NealSchaffer.com | Website -https://www.nealschaffer.com/Your Digital Marketing Coach podcast -https://podcast.nealschaffer.com/Insightful Links:https://cmox.co/what-is-a-fractional-cmo/why-hire-fractional-cmo/https://www.square2marketing.com/blog/fractional-cmos-and-digital-agencies-how-to-get-them-to-work-togetherhttps://www.digitalmarketer.com/blog/fractional-cmos-marketing-ai/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia