Join Dots Oyebolu as he talks with Cheryl Rodness, RVP of Strategic Growth Initiatives at Calix, about nurturing the next generation of marketing professionals. They explore building a robust marketing bench, emphasizing the integration of diversity, mentorship and alignment with sales, for a holistic marketing approach.Key Takeaways:(01:53) Cheryl's global marketing experience and transition to broader business roles.(04:37) The importance of CMOs in developing future marketing leaders.(06:51) Starting with interns for building the marketing bench from the ground up.(12:27) Understanding and impacting business goals and outcomes, not merely completing tasks.(18:37) Learning and seeking opportunities for growth within the organization.(21:47) The evolving role of marketing into a more commercial, customer-centric approach.(26:29) Diversity's critical role in understanding and connecting with varied market segments.(32:03) Career ladders and mentorship as key strategies for developing marketing professionals.(36:00) Emphasizing humanity and building trust within marketing teams.(41:19) Balancing technical skills with strategic thinking in the fast-paced evolution of marketing tools.Resources Mentioned:Cheryl Rodness -https://www.linkedin.com/in/cherylrodness/Calix | LinkedIn -https://www.linkedin.com/company/calix/Calix | Website -https://www.calix.com/Insightful Links:https://emarsys.com/learn/blog/next-generation-digital-marketing-strategy/https://www.linkedin.com/pulse/how-next-generation-transforming-marketing-genz-shubham-pal/https://www.jcarcamoassociates.com/building-marketing-bench-strength-through-training/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing