Summary:This week on How To Win: Casey Carey, CMO at Quantive and expert in B2B, e-commerce, and growth marketing. From heading up scaled marketing departments at giants like Google to helping build teams from the ground up at scrappy startups, Casey's expansive career has given him a wealth of knowledge and experience to draw on as a marketing executive. In this episode, Casey shares some of that knowledge with us as we discuss creating a culture that prioritizes learning from failure, the importance of timing, and why he believes brand investment is more important now than ever. I weigh in on hiring for cognitive ability, cultivating a learning mindset, and getting inside a buyer's consideration set.Key Points:
Why do some companies win and others don't? (01:22)
How does Casey recruit the best talent? (02:59)
I talk about Google's people analytics with a quote from the former Senior Vice President of People Operations at Google, Laszlo Bock (04:59)
How does Casey facilitate a highly collaborative, cross-functional culture? (06:48)
I explore creating a learning mindset with a quote from Diaspora Ventures' Marvin Lao (09:58)
Casey discusses how he cultivates a learning mindset in his teams (12:55)
How do you balance the acceptance of failure with the need for quality? (15:24)
I weigh in on the "fail fast, fail often" mindset with a quote from Photobox's Jody Ford (16:00)
What does Casey attribute Quantive's success to? (18:32)
I discuss the importance of timing and luck with a quote from Drift's David Cancel (22:48)
Casey stresses the importance of finding your niche (25:40)
Why does Carey think that, in B2B, branding is more important than ever? (27:10)
I reflect on how to get inside a buyer's consideration set with a quote from author Byron Sharp (29:09)
How do you win the brand preference war? (30:37)
Wrap-up (31:28)
Mentioned:Casey Carey LinkedInQuantive WebsiteQuantive LinkedInLaszlo Bock LinkedInMarvin Lao TwitterJody Ford LinkedInGeoffrey Moore WebsiteCategory creation and product-led differentiation with Drift's David CancelByron Sharp WebsiteMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL