Key Points:
Jason explains Klue's backstory (01:03)
My thoughts finding an opening in the market and and creating a new "job to be done" (03:47)
The three areas Jason focused on to get Klue to its first million (06:20)
I discuss the importance of customer research (09:10)
Jason explains how Klue educated the market about competitive enablement (10:05)
My thoughts on creating new "must-haves" to establish subcategories (11:23)
Jason explains how Klue is differentiating through authenticity (16:09)
Jason unpacks why market maturity is contributing to Klue's growth (16:56)
I talk about why proof and case studies are such powerful marketing tools (19:04)
Why Klue took their time expanding downmarket (20:44)
Jason explains why the bulk of Klue's VC funding is going to product development (22:50)
I explain why customer data should inform your integration choices (25:08)
My thoughts on why authenticity is a strong angle to differentiate with (28:38)
Jason explains why elevating the category is the ideal moat (29:23)
Wrap up (31:04)
Mentioned:Jason Smith LinkedInJason Smith TwitterKlue WebsiteKlue LinkedInKlayvio WebsiteConvertkit WebsiteClayton Christensen WebsiteDavid Aaker LinkedInWade Foster LinkedInZapier WebsiteMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL