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    Chris Walker on using personal brand and LinkedIn to scale demand gen experts Refine Labs

    Chris Walker on using personal brand and LinkedIn to scale demand gen experts Refine Labs

    FromHow to Win podcast with Peep Laja

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    Chris Walker on using personal brand and LinkedIn to scale demand gen experts Refine Labs

    FromHow to Win podcast with Peep Laja

    ratings:
    Length:
    26 minutes
    Released:
    Aug 30, 2021
    Format:
    Podcast episode

    Description

    Listen and learn:
    How Chris knew Refine Labs was going to win as an agency (1:45)
    How I built CXL using inbound marketing (2:50)
    My thoughts on creating strategic narratives (5:00)
    How Chris used LinkedIn to land Refine Labs' first clients (7:24)
    What I mean by being "the best" (10:12)
    Why Chris focusses on brand, rather than being transactional (13:50)
    My take on building personal brands (14:20)
    Refine Labs' vision for the future (17:25)
    How agencies can differentiate (18:15)
    Refine Labs' plan to take on industry giants (20:47)
    How Chris thinks about building moats (24:05)
    Wrap up (24:20)
    Mentioned:Refine LabsState of Demand Gen PodcastMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
    Released:
    Aug 30, 2021
    Format:
    Podcast episode

    Titles in the series (85)

    Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.