26 min listen
Building trust through transparency with Metadata’s Gil Allouche
Building trust through transparency with Metadata’s Gil Allouche
ratings:
Length:
31 minutes
Released:
Jan 24, 2022
Format:
Podcast episode
Description
Key Points:
How Gil pivoted from a marketing career to starting tech company Metadata (1:12)
My thoughts on innovation as a transient advantage (04:19)
How Metadata is competing on innovation (06:56)
Why Gil made an early marketing investment in G2 Crowd (10:46)
Why Metadata opted to tap into pre-existing demand for ABM software (12:41)
How Gil and Metadata are differentiating by prioritizing transparency (14:49)
My thoughts on gaining customer trust through transparency (18:13)
Why Gil’s initial strategy did not focus on brand (20:31)
My take on building brand as a sustainable asset (21:47)
My view on defining your target market (24:46)
Gil’s predictions for the future (27:44)
Wrap up (28:57)
Mentioned:MetadataCategory Creation and Product-led Differentiation with Drift's David CancelG2DemandBaseTerminus6senseBigger than This by Fabian GeyrhalterTamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competitionMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
How Gil pivoted from a marketing career to starting tech company Metadata (1:12)
My thoughts on innovation as a transient advantage (04:19)
How Metadata is competing on innovation (06:56)
Why Gil made an early marketing investment in G2 Crowd (10:46)
Why Metadata opted to tap into pre-existing demand for ABM software (12:41)
How Gil and Metadata are differentiating by prioritizing transparency (14:49)
My thoughts on gaining customer trust through transparency (18:13)
Why Gil’s initial strategy did not focus on brand (20:31)
My take on building brand as a sustainable asset (21:47)
My view on defining your target market (24:46)
Gil’s predictions for the future (27:44)
Wrap up (28:57)
Mentioned:MetadataCategory Creation and Product-led Differentiation with Drift's David CancelG2DemandBaseTerminus6senseBigger than This by Fabian GeyrhalterTamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competitionMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Released:
Jan 24, 2022
Format:
Podcast episode
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