Key Points:
Jean-René explains how Kameleoon got its start (01:07)
How Kameleoon got an advantage by establishing itself outside of the dominant North American market (02:40)
My thoughts on finding market openings and targeting a specific set of customers (05:34)
Why Kameleoon keeps its core strategy the same globally, which some localized differences (07:00)
I explain the advantages of being more local with a quote from Prof. Richard Lynch (09:06)
Jean-René explains the market verticals Kameleoon is focused on (13:22)
Why word of mouth is a pillar of Kameleoon's marketing strategy (15:27)
I explain why building mental availability is essential to generating more word of mouth (16:42)
Why Kameleoon prefers to go "slow in the right direction" over "fast in the wrong one" (18:04)
My thoughts on why product differentiation is important, but not enough to win you the game, with a quote from Gong's Chris Orlob (19:16)
Jean-René explains why smaller markets don't see as much commoditization as large ones (21:43)
Why Kameleoon was hesitant to rely on lots of VC funding in the early days (24:46)
My thoughts on the challenges of over-funding startups with a quote from Jason Calacanis (26:23)
Wrap up (28:57)
Mentioned:Jean-René Boidron LinkedInJean-René Boidron TwitterKameleoon LinkedIn Kameleoon WebsiteVWOOptimizelySalesforceBaiduProf. Richard Lynch WebsiteGongChris Orlob LinkedInJason Calacanis LinkedInMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL