Key Points:
Doug explains how Seismic's founders saw a market opening (00:55)
How Seismic created a category and helped define a new word (02:43)
How the founders played to their strengths and industry experience (04:37)
My thoughts on founders playing to their strengths, and a quote from Unqork's Gary Hoberman (06:38)
How Seismic achieved product-market fit (08:35)
I explain why you need to be the best at something specific if you want to win (09:28)
"Contacts become contract" and a quote from YC's Michael Seibel (11:08)
Why Doug believes the saying "only the paranoid survive" (13:11)
How Seismic usurped the category leaders by acquiring them (14:36)
My thoughts on creating categories and subcategories with a quote from Prof. David Aaker (16:05)
Why Seismic is so focused on keeping their customers happy to avoid commoditization (19:14)
Doug's thoughts on staying true to your brand identity (20:47)
I explain the importance of prioritizing brand identity (21:50)
Seismic's acquisition strategy (25:00)
My thoughts on strategic acquisitions with a quote from LegalZoom's John Suh (26:27)
Wrap up (31:35)
Mentioned:Doug Winter LinkedInSeismic LinkedInSeismic WebsiteEstablishing authority via industry experience with Unqork’s Gary HobermanMichael Seibel LinkedInProfessor David AakerJohn Suh LinkedInLegalZoomMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL