100 min listen
#284 - Kelcey Lehrich - Co-Founder of 365 Holdings - Buying Niche E-Comm Businesses in a Hold-Co Structure
#284 - Kelcey Lehrich - Co-Founder of 365 Holdings - Buying Niche E-Comm Businesses in a Hold-Co Structure
ratings:
Length:
56 minutes
Released:
May 23, 2023
Format:
Podcast episode
Description
Kelcey Lehrich is the Co-Founder and CEO of 365 Holdings. 365 Is a vertically integrated owner and operator of consumer product brands focused on eCommerce.
On this episode, Chris & Kelcey discuss:
➡️ How they look at investing in niche e-commerce businesses
➡️ Why they've chosen shared services hold-co structure
➡️ The current eCommerce market
➡️ Deep dive into two of their businesses (cloth diapers & good for preppers)
Timestamps
(00:04:14) Kelcey’s background and 365 Holdings
(00:05:14) What does shared services mean?
(00:06:39) Acquiring the first eCommerce business
(00:07:09 How do you think about your role in the organization?
(00:08:12) What’s happening in eCommerce right now?
(00:09:44) What happened in your eyes when Apple and Facebook went at it in the Ad space?
(00:10:43) What are the best ways to market online today?
(00:11:44) What caused the end of the ‘Covid bump’?
(00:12:41) What goes through your mind when you want to buy a business?
(00:14:00) The business of cloth diapers and emergency food
(00:21:41) What have you learned about structuring a deal?
(00:22:57) Amazon: A Necessary Evil
(00:25:37) What’s your goal for these 9 businesses?
(00:26:56) What happens when you sell a business?
(00:28:46) - Are the big 3 in eCommerce gaining more dominance?
(00:31:06) AI in eCommerce
(00:31:57) What type of HoldCo do you run and how would it differ from others?
(00:37:10) Why do you have manufacturing here in the US?
(00:39:42) How is the business capitalized?
(00:41:17) HoldCo Conf
(00:53:28) Twitter
Additional Resources
? Kelcey on Twitter
? 365 Holdings
? HoldCo Conf
➡️ Visit RE Cost Seg for a free proposal to see your potential tax savings
➡️ Fort Capital: www.FortCapitalLP.com
➡️ Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/
➡️ Follow Chris on Twitter: www.twitter.com/FortWorthChris
➡️ Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/
➡️ Sign Up for our Newsletter: https://newsletter.thefortpod.com/
➡️ Subscribe to The FORT on YouTube
--
The FORT Podcast with Chris Powers is a place where you can find meaningful conversations about entrepreneurship, real estate, investing, and more.
Be sure to follow the podcast, so you never miss an episode!
The FORT is produced by Johnny Podcasts
On this episode, Chris & Kelcey discuss:
➡️ How they look at investing in niche e-commerce businesses
➡️ Why they've chosen shared services hold-co structure
➡️ The current eCommerce market
➡️ Deep dive into two of their businesses (cloth diapers & good for preppers)
Timestamps
(00:04:14) Kelcey’s background and 365 Holdings
(00:05:14) What does shared services mean?
(00:06:39) Acquiring the first eCommerce business
(00:07:09 How do you think about your role in the organization?
(00:08:12) What’s happening in eCommerce right now?
(00:09:44) What happened in your eyes when Apple and Facebook went at it in the Ad space?
(00:10:43) What are the best ways to market online today?
(00:11:44) What caused the end of the ‘Covid bump’?
(00:12:41) What goes through your mind when you want to buy a business?
(00:14:00) The business of cloth diapers and emergency food
(00:21:41) What have you learned about structuring a deal?
(00:22:57) Amazon: A Necessary Evil
(00:25:37) What’s your goal for these 9 businesses?
(00:26:56) What happens when you sell a business?
(00:28:46) - Are the big 3 in eCommerce gaining more dominance?
(00:31:06) AI in eCommerce
(00:31:57) What type of HoldCo do you run and how would it differ from others?
(00:37:10) Why do you have manufacturing here in the US?
(00:39:42) How is the business capitalized?
(00:41:17) HoldCo Conf
(00:53:28) Twitter
Additional Resources
? Kelcey on Twitter
? 365 Holdings
? HoldCo Conf
➡️ Visit RE Cost Seg for a free proposal to see your potential tax savings
➡️ Fort Capital: www.FortCapitalLP.com
➡️ Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/
➡️ Follow Chris on Twitter: www.twitter.com/FortWorthChris
➡️ Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/
➡️ Sign Up for our Newsletter: https://newsletter.thefortpod.com/
➡️ Subscribe to The FORT on YouTube
--
The FORT Podcast with Chris Powers is a place where you can find meaningful conversations about entrepreneurship, real estate, investing, and more.
Be sure to follow the podcast, so you never miss an episode!
The FORT is produced by Johnny Podcasts
Released:
May 23, 2023
Format:
Podcast episode
Titles in the series (100)
#8: James Beshara - Selling a Business to Airbnb: Chris sits down with friend James Beshara, former Founder of Tilt.com (acquired by Airbnb) and former Airbnb Exec. They discuss the founding of Tilt, entrepreneurship, philosophy and friendship. Enjoy! Follow Chris on Twitter: @Fortworthchris... by The Fort - An Entrepreneurship Podcast