Chris talks with Natalie and Caleb Ebel, Co-founders of BackDrop, a paint company looking to change the way we paint our homes, backdrops and offices. They chat about the struggles of launching a company, working with your spouse, raising capital and how their previous employment prepared them for starting a company. You can visit their website at https://www.backdrophome.com Connect with The FORT by emailing us at thefortpodcast@gmail.com  For more information on Chris Powers and Fort Capital, visit www.fortcapitallp.com Follow Chris on twitter! @fortworthchris 1:57 - How did you decide to start BackDrop? 6:30 - How did your previous jobs prepare you for starting BackDrop? 8:35 - Not needing a huge budget to build an amazing brand 9:31 What is different about BackDrop and how are they changing the industry? 17;38 - WHat are some o the biggest things you’ve learned sinced launching BackDrop? 20:51 - Has your supply chain changed as the business changed? 22;30 - Manufacturing Processes 26:09 - whats it like to work day in and day out with your spouse? (27:34 potential Intro)  30:20- Was there a “we are going to do this” moment for starting a company?  33:17 - What was the process of raising capital like?  37:27 - What was launch day like? 39:40 - what channels are available to you for growth? 41:48 - What does the customer experience look like? 43:50 - How did you determine the process finding best practices? 48:30 - Mentorship 56:00 What are the biggest challenges you face today  58:07 - Framework for setting goals? 1;00;12 - what do you look for in adding people to the company 1;01;50 - How do you learn? 1:05:05 - What's the best advice you have ever received?   "The FORT" is brought to you by Straight Up Podcasts LLC