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    Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition

    Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition

    FromHow to Win podcast with Peep Laja

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    Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition

    FromHow to Win podcast with Peep Laja

    ratings:
    Length:
    36 minutes
    Released:
    Sep 6, 2021
    Format:
    Podcast episode

    Description

    Listen and learn:
    The problem Unbounce was originally trying solve (1:14)
    My take on the risks of competing on features (3:30)
    How their industry became a race to the bottom (5:30)
    Why you should aim to be unique, instead of being the best (6:42)
    How Unbounce thinks about the competition (11:10)
    My thoughts on taking a differentiated position in the market (15:18)
    What category Unbounce are trying to create (20:54)
    My take on the power of category creation (21:14)
    What Unbounce are betting their entire business model on (24:47)
    Unbounce's secret sauce (31:17)
    Wrap up (33:44)
    Mentioned:UnbounceAnimalzMichael PorterChristopher LochheadMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
    Released:
    Sep 6, 2021
    Format:
    Podcast episode

    Titles in the series (85)

    Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.