In this episode, Sal, Adam & Justin speak with YouTube fitness celebrities, Brandon Carter and Connor Murphy about how they built successful brands on YouTube.  If you are an aspiring fitness celebrity or just wanting to know the behind the scenes on how celebrity is built, you will want to listen to this episode. You can find them on social media as follows... Brandon Carter Brandon Carter on YouTube, Facebook @kingketo on Instagram @bcartermusic on Twitter brandoncarter.com Connor Murphy The Adonyx Podcast Connor Murphy on YouTube, Facebook @connormurphyofficial on Instagram @cmurphyfitness on Twitter How did they meet? (5:44) When did he use social media as a business? (7:35) What got them into fitness? (12:59) How much fitness education did Brandon have? Born entrepreneur? (21:30) For Connor, what has been the most difficult part of fame? (25:22) Does Connor struggle with his personal relationships? Being an introvert? (31:25) Does Connor have a plan for his page? (33:50) What is the process like to produce content for his page? (35:08) What makes Connor’s page stand apart from the rest? / Rewarding good content (38:00) How shooting thumbnails first on YouTube can get you more clicks? (46:47) Confirmation bias (50:40) Has Brandon always been growth minded? (52:15) What is the goal of their podcast? Any hate? (54:35) Hard to get away from social media? (57:50) What is the best platform to monetize? (1:07:00) Brandon’s 3 step Facebook ad formula (1:13:30) What are some easy pieces of advice for someone getting started? (1:17:00) Related Links/Products Mentioned: Freakonomics - The hidden side of everything Freakonomics The Art of Charm: Advanced Social Skills Training for Top Performers Hit Makers: The Science of Popularity in an Age of Distraction - Derek Thompson (book) Discipline Equals Freedom: Field Manual - Jocko Willink (book) Win Bigly: Persuasion in a World Where Facts Don't Matter - Scott Adams (book) Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked – Adam Alter (book) TechCrunch - The latest technology news and information on startups Facebook vs. YouTube: Who’s winning the video marketing battle? Featured Guests/People Mentioned: Brandon Carter – (YouTube) Brandon Carter (@kingketo)  Instagram Brandon Carter (@BCarterMusic)  Twitter BrandonCarter.com | Certified personal trainer & nutritionist Connor Murphy – (YouTube) Connor Murphy (@connormurphyofficial)  Instagram (@cmurphyfitness) | Twitter Connor Murphy -  Facebook The Adonyx Podcast with Connor Murphy and Brandon Carter Bill Phillips (author) Tim Ferriss (@tferriss)  Twitter Robb Wolf (@robbwolf)  Twitter Chris Kresser (@chriskresser)  Twitter Chris Brown (@chrisbrown)  Twitter Jordan Harbinger (@TheArtofCharm)  Twitter Elliott Hulse (@elliotthulse)  Instagram Hodgetwins (@hodgetwins)  Twitter Donald J. Trump (@realDonaldTrump)  Twitter Dwayne Johnson (@TheRock)  Twitter Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which