In this episode, Sal, Adam & Justin speak about how to grab people's attention and build a social media following with author Brendan Kane. Why you have to have a hook to get someone to stop. (3:47) Content is king. (7:44) The formula behind the hook. (9:50)  The misconception if you have one million followers you have millions of dollars. (24:40) How to understand the difference between what people want and what people need.  (27:53) New Media versus Old Media. How to win attention. (31:25) When you are looking to scale, go where the traffic is, don’t create it from scratch. (34:00) The power of brand advocates. (37:16) The strengths and weaknesses of each social platform. (38:50)  Dissecting the Mind Pump advertising strategy. (44:40) The BIG tradeoff between motivation and action taking place. (48:50)  The potential of podcasts. (54:33)  Understanding that people perceive the world in different ways. (1:03:12) Why he believes Facebook will never die. (1:06:15) The most common mistakes content creators make. (1:09:28) The psychology behind elections and social media. (1:12:20) How communication is math. (1:20:09) The characteristics of the “perfect” client. (1:21:45) Why he likes to help people grow. (1:24:01) Can you grab attention and can you maintain it? (1:26:10) Featured Guest/People mentioned Brendan Kane (@brendankane)  Instagram Brendan Kane Website Brendan Kane Hook Point Brendan Kane One Million Followers Ryan Higa (@notryanhiga) Instagram Taylor Swift (@taylorswift) Instagram BJ Fogg, PhD (@bjfogg) Instagram Katie Couric (@katiecouric)  Instagram Mark Zuckerberg (@zuck) Instagram Gary Vaynerchuk (@garyvee)  Instagram   Related Links/Products Mentioned October Special: MAPS Anabolic and No BS 6-Pack Formula Mind Pump Store Jukin Media | Take Your Video to the Next Level The Social Dilemma | Netflix Official Site Tiny Habits: The Small Changes That Change Everything JRE Clips - YouTube The Great Hack | Netflix Official Site Building a StoryBrand: Clarify Your Message So Customers Will Listen Mindvalley | The World's Leading Personal Growth Platform