Brendan Kane is a digital strategist for Fortune 500 corporations, global brands, and celebrities. He started his career in the entertainment industry managing digital divisions for two prominent movie studios.    His most recent book, Hook Point: How to Stand Out in a 3-Second World, breaks down the most effective strategies to generate new opportunities, innovate and scale businesses, and create a compelling brand—both online and off— to ensure that they thrive in the new micro-attention world in which we live.    He speaks to us about social media, pattern interruption and Eminem.   hookpoint.com/masterclass The Rundown Economic Desertion Internet Companies Digital Distribution Film Industry Movie Producing Corporate Mindset Tech Platforms Phys Ed Film School Favorite Films Crafting A Story Strategic Business Partnership Raising Capital Brevity Focus Retention 3 second mark Pattern Interruption Social Media Meditation Hook Point Accelerating Demand Articulation Marketing Subverting Expectation Quality Content 8 Mile Scale Traffic Sources Fear COVID-19 Consumerism Future of Retail Online Innovation Movie Recommendations   Check out our Upcoming Live Events!   Subscribe to our Youtube Channel for lots of great content!   Buy our new book The Honey Bee! Audio Book Available Now!