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Creating a growth-driving community with dbt Labs’ Tristan Handy

Creating a growth-driving community with dbt Labs’ Tristan Handy

FromHow to Win podcast with Peep Laja


Creating a growth-driving community with dbt Labs’ Tristan Handy

FromHow to Win podcast with Peep Laja

ratings:
Length:
30 minutes
Released:
Mar 28, 2022
Format:
Podcast episode

Description

Key Points:
How dbt got its start as a consulting service (01:04)
Four key factors in a successful transition from consulting service to SaaS company (03:37)
Tristan explains why the services team at dbt remains strategic (08:55)
dbt's three main sales motions (10:00)
How dbt's massive Slack community aids their growth (10:53)
My thoughts on creating a successful community with a quote from Lemlist's Guillaume Moubeche (11:38)
Tristan explains dbt's unusual relationship with their competition (14:48)
dbt's open source business model (16:50)
I talk about what you need to consider with an open source business model, with a quote from Cloudera's founder, Mike Olsen (17:34)
Why Tristan believes community driven companies must be advancing the conversation in their field to succeed (21:17)
Tristan explains dbt Labs' marketing efforts (22:49)
dbt's approach to meet-ups and conferences (23:27)
I explain what I see as the true value of meet-ups and conferences with a quote from Drift's David Cancel (24:30)
Creating trust at scale (26:45)
Wrap up (28:10)
Mentioned:Tristan Handy LinkedInTristan Handy Twitterdbt Labs LinkedIndbt Labs WebsiteSlackLemlistGuillaume Moubeche LinkedInHow mental availability helped Guillaume Moubeche grow Lemlist from $0 to $10 million in revenueMike Olsen LinkedInCloudera David Cancel LinkedInCategory creation and product-led differentiation with Drift's David CancelMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Released:
Mar 28, 2022
Format:
Podcast episode

Titles in the series (85)

Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.