26 min listen
How building methodically is helping Peter Caputa and Databox disrupt the business marketing analytics industry
How building methodically is helping Peter Caputa and Databox disrupt the business marketing analytics industry
ratings:
Length:
38 minutes
Released:
Dec 13, 2021
Format:
Podcast episode
Description
Key Points:
Peter talks about how Databox has pivoted its business model to target a more sustainable market (00:56)
Peter discusses how the company is targeting marketers, but open to find new SaaS revenue streams (02:36)
I give my thoughts on Peter's strategy of not niching down (04:38)
Peter gives his thoughts on trying to find the right mix of investment in search and content-based acquisition (05:34)
I give my thoughts on causality, complexity science, and businesses working in a complicated ecosystem, with a clip from Steven Levitt and Freakonomics (08:37)
Peter talks about content strategy how Databox grew its domain ranking with only a small marketing team, by pulling in expert contributions to contribute to blog posts in exchange for links (11:01)
I give my thoughts on mental availability, with a clip from Byron Sharp (14:32)
Peter talks about how they function as a bootstrapped company, even though they are VC funded (15:42)
I question Peter on their plans to disrupt the business analytics industry, and he shares Databox long-term strategic goals (17:11)
Peter discusses how focusing on a freemium plan helps their business by being an attractive offer, and functioning as a learning tool for clients (18:51)
I give my thoughts on self-serve freemium as an offer with a clip from Patrick Campbell of Profitwell (21:05)
Peter talks about their strategy of building the product, and the company, one block at a time (24:00)
I give my thoughts on increasing customer value footprint (26:11)
Peter gives his thoughts on informing the product roadmap with customer feedback (27:49)
Peter discusses Databox's long-term competitive strategy, and how they plan to stay ahead of the competition (31:26)
I give my thoughts on building a product around APIs and integrations, with a clip from Neha Sampat, CEO of ContentStack (32:47)
Peter talks about moats, and how they are maintaining and building their competitive advantage (33:41)
Wrap up (34:59)
Mentioned:HubspotMonday.comActiveCampaignSEMrushConstant ContactMailchimpWistiaMarketoSalesforceHotjarMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Peter talks about how Databox has pivoted its business model to target a more sustainable market (00:56)
Peter discusses how the company is targeting marketers, but open to find new SaaS revenue streams (02:36)
I give my thoughts on Peter's strategy of not niching down (04:38)
Peter gives his thoughts on trying to find the right mix of investment in search and content-based acquisition (05:34)
I give my thoughts on causality, complexity science, and businesses working in a complicated ecosystem, with a clip from Steven Levitt and Freakonomics (08:37)
Peter talks about content strategy how Databox grew its domain ranking with only a small marketing team, by pulling in expert contributions to contribute to blog posts in exchange for links (11:01)
I give my thoughts on mental availability, with a clip from Byron Sharp (14:32)
Peter talks about how they function as a bootstrapped company, even though they are VC funded (15:42)
I question Peter on their plans to disrupt the business analytics industry, and he shares Databox long-term strategic goals (17:11)
Peter discusses how focusing on a freemium plan helps their business by being an attractive offer, and functioning as a learning tool for clients (18:51)
I give my thoughts on self-serve freemium as an offer with a clip from Patrick Campbell of Profitwell (21:05)
Peter talks about their strategy of building the product, and the company, one block at a time (24:00)
I give my thoughts on increasing customer value footprint (26:11)
Peter gives his thoughts on informing the product roadmap with customer feedback (27:49)
Peter discusses Databox's long-term competitive strategy, and how they plan to stay ahead of the competition (31:26)
I give my thoughts on building a product around APIs and integrations, with a clip from Neha Sampat, CEO of ContentStack (32:47)
Peter talks about moats, and how they are maintaining and building their competitive advantage (33:41)
Wrap up (34:59)
Mentioned:HubspotMonday.comActiveCampaignSEMrushConstant ContactMailchimpWistiaMarketoSalesforceHotjarMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
Released:
Dec 13, 2021
Format:
Podcast episode
Titles in the series (85)
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