Key Points:
The origins of Postscript (01:05)
Why Postscript chose to build on top of Shopify’s platform (02:15)
My thoughts on the advantages of attaching yourself to a growing ecosystem (03:34)
Postscript’s initial, rapid growth (06:38)
Alex’s thoughts on the SMS marketing channel opening up(08:45)
I explain the law of double jeopardy, and how B2B buyers are satisficing (09:40)
Why Postscript’s product strategy is to stay ultra-focused (12:57)
My take on differentiating by building for a specific audience (13:56)
Postscript’s hiring strategy through a year of explosive growth (18:02)
My insight into common hiring missteps, and how to avoid them (20:43)
Why Alex wishes they’d built out Postscript’s go-to-market strategy sooner (23:51)
My thoughts on pricing strategy, and the advantages of a usage-based model (25:15)
What Postscript is building to carry them into the future (26:57)
Wrap up (27:50)
Mentioned:PostscriptAlex BellerY CombinatorHow SaaS investor Andrew Chen of a16z is helping entrepreneurs use network effects to tackle the cold start problemEhrenberg-Bass Institute for Marketing ScienceMichael SeibelEzra FirestoneKyle PoyarHubspotKlaviyoHotjarDriftMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL