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    How Ross Hudgens focused on high quality clients, content and services to grow Siege Media

    How Ross Hudgens focused on high quality clients, content and services to grow Siege Media

    FromHow to Win podcast with Peep Laja

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    How Ross Hudgens focused on high quality clients, content and services to grow Siege Media

    FromHow to Win podcast with Peep Laja

    ratings:
    Length:
    34 minutes
    Released:
    Sep 27, 2021
    Format:
    Podcast episode

    Description

    Key points:
    Why Ross originally decided to lean into content marketing (2:07)
    My thoughts on developing a strong brand (3:50)
    How Siege chooses high quality clients (7:21)
    How Siege attracts the best people to work for them (8:17)
    My take on the war for talent (9:14)
    How Siege's marketing strategy has evolved (15:13)
    My thoughts on how to become a top name in your industry (16:38)
    Why people want to follow people, not brands (20:45)
    How Ross thinks about creating moats (25:00)
    Why my view on "hiring for talent, training for skill" has changed (29:29)
    What strategies Siege are doubling down on (30:30)
    Wrap up (32:35)
    Mentioned:Content and Conversations PodcastSeth GodinDave GerhardtMy Links:TwitterLinkedInWebsiteWynterSpeero
    Released:
    Sep 27, 2021
    Format:
    Podcast episode

    Titles in the series (85)

    Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.