What is your company’s strategic narrative? Don’t have one yet? It’s time to start thinking about the story your company tells. In this episode, Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, explain why you need a strategic narrative, and clue us in on Metadata’s journey towards building one. We also hear where narrative fits in with your company mission and vision, what to do with feedback, and why copy should inform design.Find out:What a strategic narrative means and why you need oneWhy story should become your company strategyWhy your narrative needs to be led by your CEOTune in to the full session to learn some tips on how to build your own strategic narrative. 0:00 – 0:29 Introduction0:30 – 4:14 Metadata’s journey to build a strategic narrative4:14 – 9:49 What is a strategic narrative?9:49 – 10:50 Where a strategic narrative fits into a company’s mission and vision10:50 – 12:20 Why your story should be your strategy12:20 – 14:11 Why your narrative should come straight from your CEO14:11 – 15:53 Using stakes, not problems, as the focus of your narrative15:54 – 17:53 Why your narrative shouldn’t focus on you17:53 – 29:11 Metadata’s process for focusing on a strategic narrative29:11 – 31:50 Why it all starts with a narrative deck31:50 – 34:21 How to deal with feedback34:21 – 37:09 Building a strategic narrative framework37:09 – 39:12 Important lessons from building a strategic narrative39:12 – 42:53 Why your message needs to be consistent42:53 – 43:47 What you need from your sales and marketing teams43:47 – 45:14 Outro