There are so many relationships you’ll need to build as a marketing leader. But the most important one by far is the relationship between you and your CEO. It goes way beyond “yes sirs and yes ma’ams,” and that’s what Jason Widup, VP of Marketing, and Gil Allouche, CEO at Metadata, discuss on this episode of Demand Gen U. Find out:What a healthy relationship between a VP of Marketing and a CEO looks likeThe importance of honesty and accountabilityHow to jumpstart a solid relationship with your CEOCheck out the full episode for tips, advice, and real-life situations that’ll help bridge the gap between marketers and CEOs.00:00 - 00:41 Intro00:41 - 02:00 Jason and Gil set some context for their relationship02:01 - 04:01 Gil talks about his background04:02 - 07:16 What a healthy relationship between a Head of Marketing and a CEO looks like07:17 - 11:13 How to build trust with your CEO11:14 - 13:31 What causes an unhealthy relationship from a CEO’s perspective13:32 - 15:26 What causes an unhealthy relationship from a marketer’s perspective15:23 - 20:51 Common mistakes marketers make and why20:55 - 27:30 How to jumpstart a good relationship with your CEO27:31 - 31:03 The benefits of working closely with data31:04 - 37:60 How to maintain the relationship from a CEO’s veiwpoint37:61 - 40:36 How to maintain the relationship from a marketers perspective40:37- 43:37 Gils advice for CEO’s and lead marketers43:38 - 44:15 Conclusion