Whether it’s down to the pandemic or what’s happening in the world right now, buying Martech has changed.That’s why we’ve asked a seasoned salesperson to help us get to grips with these changes and what could be around the corner.Mark Huber, Head of Brand & Product Marketing, is joined by Kevin Young, Senior Director of Sales at Metadata, to discuss his career before Metadata, selling Martech in 2022 and why 90% of sales is down to luck and timing.Find out:How selling Martech has changedWhy brands should have strong relationships with their salespeopleHow to create better interactions with prospects0:00 – 0:31 – Introduction 0:31 – 2:26 – Introducing Kevin Young2:26 – 4:03 – How G2 found out about Metadata4:03 – 8:34 – Selling intent data at G28:34 – 9:32 – Why 90% of sales is luck and timing9:32 – 18:01 – Selling during COVID18:01 – 22:32 – Getting to the bottom of problems22:32 – 28:39 – Are marketers becoming more transparent about their problems?28:39 – 33:45 – How financial crises impact selling33:45 – 37:34 – What do educator buyers tell us?37:34 – 38:47 – Outro