A laser-focused approach to audience targeting is a must in today’s market. And with all the different tools out there that can collect data, we can really dig into the numbers to improve our targeting. In this episode of DGU, Mark and Jason revisit a topic they’ve covered before – how to target effectively and define your ICP with data. But we’ve made a whole bunch of changes at Metadata since that episode, and arguably, targeting is more important than it’s ever been. Tune in to hear Metadata’s approach to targeting, how it’s changed, and what tools we’re using to zero in on our target market.  Find out: How we approached building targeting criteria How Metadata has evolved its targeting Why we started using Keyplay 0:00 – 1:23 Intro 1:23 – 5:51 How Metadata approaches targeting  5:51 – 9:05 How to improve your targeting  9:05 – 21:23 How we’ve built targeting lists and criteria in the past  21:23 – 24:06 How data can help you personalize your outreach 24:06 – 26:56 How the Metadata team has evolved its targeting  26:56 – 31:12 How we’ve been using Keyplay 31:12 – 36:46 Other tools we’ve been using for targeting  36:46 – 37:23 Why you don’t need a lot of tech to do targeting effectively  37:23 – 38:15 Outro