We’d all love customers to have zero objections to buying from us, but overcoming sales objections is a key part of any sale.  How we handle those objections makes all the difference between gaining a new customer and losing one.  The truth is that sales objections are nothing to be afraid of. In fact, they’re a window into potential customers’ thoughts – and those thoughts can inspire great marketing content. In this episode of DGU, we talk about our own experiences with sales objections and how we turn that into valuable content to help win sales in the future. Find out: How we identify sales objections Ways to overcome them How to use objections for marketing content To learn more, check out the full episode for tips on turning sales objections into high-value content.  0:00 – 4:46 Intro 4:46 – 8:08 What is objection handling? 8:08 – 10:57 Objections vs. competition in the market  10:57 – 12:24 How to decide which objections to address 12:24 – 15:41 Objections we’ve dealt with at Metadata  15:41 – 18:16 Why you need consistent responses to sales objections 18:16 – 20:19 How to talk about objections in Leadership meetings  20:19 – 24:15 How Metadata responds to objections in marketing  24:15 – 28:33 Content you can create from objections 28:33 – 29:07 Why we focus more on renewal rates than new sales  29:07 – 37:28 Recent content we’ve created from sales objections  37:28 – 39:30 How Metadata created a landing page to address sales objections  39:30 – 40:17 Outro