We all know about using LinkedIn as a promotional platform. But there are a ton of benefits to sharing original content too.It can help boost credibility, gain trust and convert customers.In the first ever guest episode of Demand Gen U, Mark Huber, Metadata’s Head of Brand & Product Marketing is joined by The Reeder's CEO & Content Strategy Advisor, Devin Reed, to discuss why LinkedIn should be considered an important publishing platform for brands.Devin will also be speaking at the DEMAND conference. Learn what the best B2B marketers we know are doing to drive demand and revenue. Sign up for free here: https://metadata.io/demand-2022/In this episode, find out:How to build a reputation on LinkedInThe benefits of setting yourself content missionsHow to come up with content ideasFor more on publishing to LinkedIn and other awesome tips from Devin, listen to the full episode.0:00 – 0:30 – Introduction0:30 – 3:10 – How do people post on LinkedIn in 2022?3:10 – 5:14 – Getting started posting on LinkedIn5:14 – 7:44 – Promotional platform vs. publishing platform7:44 – 10:47 – Using LinkedIn as a publishing platform10:47 – 15:56 – Coming up with ideas for posts15:56 – 18:45 – The indicators to keep in mind18:45 – 23:02 – The LinkedIn algorithm23:02 – 25:10 – Gong’s LinkedIn transition25:10 – 28:31 – Getting bosses on board28:31 – 31:30 – What shows that you’re on the right path for published content?31:30 – 35:48 – How do you get employees publishing?35:48 – 38:01 – Getting thousands of free impressions38:01 – 39:29 – Outro