Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now. Follow Devin:LinkedIn: linkedin.com/in/devinreedTwitter: https://twitter.com/TheReederCoKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro05:19 Balance Planning With Action10:23 Mind Share Before Market Share14:36 Planning Starts With The CEO17:25 Funnels VS Buckets18:41 Spheres of Influence22:46 Not Settling29:08 Life’s Too Short37:58 When Media Companies Aren’t Media Companies47:07 The Wrong Expectation