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How to drive growth by using thought leadership for lead generation

How to drive growth by using thought leadership for lead generation

FromPredictable B2B Success


How to drive growth by using thought leadership for lead generation

FromPredictable B2B Success

ratings:
Length:
40 minutes
Released:
May 24, 2023
Format:
Podcast episode

Description

Are you a B2B marketer looking to attract high-quality leads and establish your brand as a thought leader in your industry? Look no further! Katrina Klier has the solution to help you create compelling content to drive leads and establish your brand as a trusted authority.

Meet Katrina Klier, a Senior Managing Partner at Sage Strategy Group, passionate about driving growth and creating value through marketing. With a background in finance, Katrina discovered her love for marketing early in her career and has since become a powerhouse in the field. She's held positions as Chief Marketing Officer at Pros and led global digital channel marketing and e-commerce organizations for Microsoft's OEM Business. As a thought leader in B2B marketing, Katrina's expertise is crafting effective strategies for generating leads through thought leadership content.

In this episode, you will be able to:

Hone cutting-edge approaches for developing compelling thought leadership content that supercharges lead generation.Understand how to create genuinely stirring thought leadership content that strikes a chord with your audience.Identify the sweet spot between captivating stories and delivering actionable solutions through thought leadership.Harness the power of effective partnerships and event marketing to bolster your thought leadership footprint.Comprehend the essentiality of defining precise, measurable targets for your thought leadership content.And we cover a whole bunch more.
Released:
May 24, 2023
Format:
Podcast episode

Titles in the series (100)

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more.  We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com