Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers.  In this episode, we also discuss: Utilizing blogs for keyword ranking and organic search  Demonstrating value through advertising to earn audience attention How to effectively advertise and sell to highly motivated buyers The power of integrating your brand and product marketing teams together How the next generation of marketers can leverage gaps in the market for early career progression This week’s Brave Pick of the Week is eToro. Check out a case study we created with them here.   Our Guest: Natalie Mendes, Brand Content Team Lead at Atlassian. With a background in journalism, PR, and advertising, Natalie is a full-stack content marketer who specializes in building brand-centric content programs.  In her work at Atlassian where she is the Brand Content lead, her work has earned multiple awards, including one from Digiday, and delights her customers every day.    About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.   Music by: Ari Dvorin Hosted by: Donny Dvorin