22 min listen
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Length:
24 minutes
Released:
Apr 5, 2021
Format:
Podcast episode
Description
This week on #TheBraveMarketer Podcast, Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discusses the major ad spend Fiverr invested in during the 2021 Super Bowl for their ‘It Starts Here’ campaign. Duncan is responsible for creating game-changing ideas and strategies that use technology to tell stories worth knowing. In this episode of The Brave Marketer Podcast, we discuss: How to measure ROI on a Super Bowl ad Creating memorable marketing campaigns The cons of hiring celebrities as Brand Ambassadors The power of serving over selling in online advertising This week’s Brave Pick of the Week is Mini Cooper. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
Released:
Apr 5, 2021
Format:
Podcast episode
Titles in the series (99)
How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising: Cammie Dunaway, Chief Marketing Officer at Duolingo, discusses the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party... by The Brave Technologist