Mark Ritson is back on the Uncensored CMO podcast, and he's more uncensored than ever. This episode brings his ever candid thoughts on the best ads of 2022, who f*cked up and who he's been most impressed by. Strap in for Ritson's Review of 2022.Watch Uncensored CMO on YouTube here.What we covered in this conversation:
Biggest marketing cock up of 2022
The 2022 new entry on Mark’s Marketing Bulls**t Top 10
The biggest surprise of 2022
Which brand impressed him the most in 2022
Who taught him the most in 2022
The short term pay off of long term brand building
The challenge of stagflation in 2023
Why pricing is a big opportunity for Marketers
The importance of framing and communicating price
Have we passed the peak Christmas Ad yet?
The strategy behind Aldi’s successful Christmas Ad
The power of Fluent devices to connect short & long
The under leveraged power of music to drive effectiveness
How Coke Holidays are coming owned Christmas
How doing less leads to more
The one time a client changed agency and kept the creative the same
Jon & Mark review the best ads of 2022 on the System1 database
How Cadbury hit 5 Star in only 10sec with hardly any production
The power of consistency for Cadbury
How the emotional response varies by category
How Kelloggs owned the breakfast category
What Mark learnt about branding whilst writing articles for the BA magazine
How Go turkey made the Top 5 but remained forgettable
How to value the impact of the music
Mark and Jon create the perfect advert
How agencies could guarantee a pitch win with System1
When Jon lost out on a Hollywood Director
Why marketing is so often seen as a cost not an opportunity
Jon reveals the No.1 Ad of 2022 (excluding Christmas Ads)
Jon reveals the Top 5 Advertisers of 2022
How Magnum reflected older people so well in their Advertising
Marks most famous MW column on Cannes and how it compares to System1 data
Jon reveals the No.1 Advertiser of 2022
Why simple beats clever every time
Brands are tiny and un-important in consumers lives