Nancy King is the VP of Marketing at Airbnb. She leads Airbnb's global brand marketing team, performance marketing, marcom and social media teams. Prior to Airbnb, Nancy 20 years working across a mix of agencies, start-ups and as a founder of a strategy consultancy.Timestamps
00:00 - Intro
00:48 - Nancy’s background as a creative
05:16 - What can people learn from both agency and client side experience
07:08 - Origins of Airbnb
08:42 - The phases of Airbnb
09:54 - Losing 80% of the business overnight
17:47 - Deciding to re-invest in advertising
21:23 - The challenges of not owning your product
25:03 - The best Airbnb ads
26:52 - Making creative in-house rather than using agencies
30:00 - The impact culture has on the work at Airbnb
31:51 - Working in a founder-led business
35:12 - How Nancy’s role has changed
40:12 - Power of industry events
42:00 - The most expensive Airbnb