21 min listen
How to run an ad agency - Ian Millner
FromUncensored CMO
ratings:
Length:
66 minutes
Released:
Dec 16, 2019
Format:
Podcast episode
Description
Ian Millner is global CEO and co-founder of iris one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a partnership with his co-founders and it now boasts some of the world’s most famous brands such as Samsung and Adidas. A genuine multi-disciplinary agency with offices around the World iris have successfully moved with the times.In this episode
Why agencies get the clients they deserve
The importance of genuine diversity and how it contributes to innovation
Why a good pitcher does not always make a good partner
Finding sources of unfair advantage
When clients make things they wouldn’t buy from an agency
Why Ian can’t stand Ad industry awards
When it makes sense to in-house your agency and out-source your agency
Why Campaign should apologise for backing down on the Nigel Farage front cover
The importance of creating cultural assets in today's social media driven age
Ian reveals his plans to write a book about unspoken social behaviour
Follow me:
Twitter | @uncensoredCMO
LinkedIn
Contact me:
Website | www.uncensoredcmo.com
Email – jon@uncensoredcmo.com
Ian Millner
Ian's Twitter
Iris' Twitter
Iris Worldwide
Why agencies get the clients they deserve
The importance of genuine diversity and how it contributes to innovation
Why a good pitcher does not always make a good partner
Finding sources of unfair advantage
When clients make things they wouldn’t buy from an agency
Why Ian can’t stand Ad industry awards
When it makes sense to in-house your agency and out-source your agency
Why Campaign should apologise for backing down on the Nigel Farage front cover
The importance of creating cultural assets in today's social media driven age
Ian reveals his plans to write a book about unspoken social behaviour
Follow me:
Twitter | @uncensoredCMO
Contact me:
Website | www.uncensoredcmo.com
Email – jon@uncensoredcmo.com
Ian Millner
Ian's Twitter
Iris' Twitter
Iris Worldwide
Released:
Dec 16, 2019
Format:
Podcast episode
Titles in the series (100)
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