Today we're joined by David Hieatt, founder of Hiut Denim Co., and The Do Lectures.What we covered in this episode:
How to pronounce Hiut and its origins
What inspired David to start a jeans company
Pitching a business aged 14
Raised by wolves at Saatchi and Saatchi
Setting up their first business Howies
Surviving without pay for 6 years
How it feels to sell your business
The impact of having a dad in the merchant navy
The importance of making people feel something
Having a purpose and bringing your values to work
How to find your purpose
Why saving Britains biggest jeans factory inspired David to create Hiut
Coping with 6 months orders in one month
Why a newsletter is your most important communiction tool
Getting geeky about newsletter stats
Trying to beat your best newsletter
Writing a book in 30mins a day
Learning from Paul Arden
The importance of choosing your boss carefully
Focussing on being the most influential 30 person jeans company
Being better today than yesterday
Saving the planet with the No Wash Club
Coping with 3 years of repairs in 3 months after offering free repairs for life
The 88 hours it takes to win business
The inspiration behind the DO lectures and the irony of 'doing one thing well'
Don't just stand there, do something. Making change happen.
Selling tickets to Do lectures out in an hour
Talks from a cowshed in west wales