23 min listen
Creative effectiveness in a crisis - Orlando Wood
FromUncensored CMO
ratings:
Length:
32 minutes
Released:
May 13, 2020
Format:
Podcast episode
Description
Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.What we cover:
What is Lemon all about?
How right-brained attributes in advertising can help long term brand building
What impact will the Coronavirus have on the left-right brained way we think of the world?
Should you continue doing the 'Covid-Ads' or should you stick to what you know?
Can old Ads really be effective? Should brands go into the archives?
Follow me:
Twitter | @uncensoredCMO
LinkedIn
Contact me:
Website | www.uncensoredcmo.com
Email – jon@uncensoredcmo.com
What is Lemon all about?
How right-brained attributes in advertising can help long term brand building
What impact will the Coronavirus have on the left-right brained way we think of the world?
Should you continue doing the 'Covid-Ads' or should you stick to what you know?
Can old Ads really be effective? Should brands go into the archives?
Follow me:
Twitter | @uncensoredCMO
Contact me:
Website | www.uncensoredcmo.com
Email – jon@uncensoredcmo.com
Released:
May 13, 2020
Format:
Podcast episode
Titles in the series (100)
How to stay positive during the crisis - Simon Dent & Ben Bidwell: I'm joined by founder of Dark Horses, Simon Dent, and The Naked Professor, Ben Bidwell, for a chat about mental health during the pandemic. Simon has had to deal with his agency and clients going through a huge drop in revenue and has enlisted the help of by Uncensored CMO